NetActuate Launches New Point of Presence in Dublin to Support Growing Customer Demand

Explore
Case studies

How Porter Labs Avoided Startup Cloud Debt with NetActuate

NetActuate logo white
How Porter Labs Avoided Startup Cloud Debt with NetActuate

Overview

NetActuate services provided

Porter Labs is a leader in AI-driven pet technology, having developed PupStation™, an intelligent dog training and engagement system. PupStation™ combines behavior science with deep tech to create personalized training experiences for pets and their owners.

With a mission to enhance the bond between pets and their owners, Porter Labs leverages cutting-edge technology to create smarter, more effective training solutions. 

Challenge

Porter Labs needed a reliable, scalable provider to host their cloud services, while maintaining affordability and avoiding long-term technical debt. For many startups, the obvious solution is to use a well known platform such as Google Cloud, AWS, or Azure. These providers typically offer credits to early-stage startups, often worth up to $500k.

These credits are attractive in order to reduce costs when startup budgets are tight. However, once a company scales up, cloud compute costs can often spiral out of control. And moving between cloud providers can be extremely costly and time-consuming, if not impossible.

Solution

Porter Labs took a different approach. While they accepted credits from typical cloud providers, they built their system to be cloud-agnostic and easily ported to different services.

Porter Labs’ backend is built as a hybrid cloud model. Real-time processing is hosted on NetActuate, while data analysis can easily be run through tools such as Google Cloud’s BigQuery.

When I took ownership of the network at Dialpad, I saw the challenges that cloud-centric startups face with growing costs. Building a global network and hybrid cloud model was a difficult and expensive challenge. We’re avoiding that technical debt at Porter Labs by starting with a provider-agnostic model.

Karthik Arumugham - Founder, Porter Labs

The NetActuate Difference

Results

NetActuate’s advanced edge infrastructure provides a seamless, high-performance solution for businesses looking to optimize real-time processing and scalability. By leveraging NetActuate's anycast edge, Porter Labs has transformed the responsiveness and efficiency of PupStation™, while reducing cost.

Ultra-Low Latency: Enables PupStation™ to deliver real-time commands and rewards.

  • Scalability & Cost Efficiency: A hybrid cloud approach optimizes costs to support a growing user base.
  • Global Network: NetActuate’s global network of PoPs allows Porter Labs to easily deploy their services worldwide.
  • Reliability & Simplicity: Anycast edge abstracts infrastructure complexities, ensuring smooth operations.
  • Future-Ready Enhancements: AI-powered learning and mobile app integrations are now feasible at scale for future pet tech advancements.

Porter Labs’ transition to NetActuate’s edge infrastructure marks a pivotal step in redefining AI-driven pet training, ensuring innovation without technical constraints.

How Can my Startup Avoid Cloud Debt?

Avoiding cloud vendor lock-in is critical to ensure long-term profitability. But unlike Porter Labs, not every startup was founded by a world-class network architect with decades of experience, often making it hard to avoid legacy cloud providers.

NetActuate’s solution engineering team can help you make the right choice on where to host your business’s critical services. For some companies, a hybrid approach makes sense, while for others with specific API requirements, it could make sense to use a legacy cloud provider. NetActuate can help steer you in the right direction, whether or not it’s their platform.

Conclusion

Other Case Studies

Explore All
external-link arrow

Book an Exploratory Call With Our Experts

Reach out to learn how our global platform can power your next deployment. Fast, secure, and built for scale.